Define & empathize

Learning about the Business

At the beginning of the research stage, I started by scheduling interview meetings with Pediatric Stakeholders (Chief Audiology Officer, Audiology Director, Pediatric Audiologists, Marketing ) within the company. My goal for the interviews was to learn more about the business and what their business goals were for the pediatric website.

Research

Conducting market research on ReSound competition was a crucial component of my UX strategy. I was able to gain firsthand knowledge on industry standards, what works/doesn’t, and gaps (innovate) - maybe our competition is missing. The research helped me to learn about the competitors, their best practices for design, and what types of customer segments use their products.

FINDINGS

This part of the phase, I utilized Jakob’s Law and focused on finding design patterns that point out industry standards across our competitor's websites. These insights into current trends and helped me with the manifestation of the mental model for the site.

DESIGN CHALLENGE

The results from my findings helped me to gain knowledge about the user's pain points. I was able to understand their problems better and empathize with them. Understanding their pain points helped me to select the best methods to solve them and design solutions for validating my hypothesis.

Overview of personas

Personas are a great marketing and UX design tool; they help you understand your users’ goals and needs and introduce you to your users as if they were real people you could talk to. While working on the design for the pediatric website, I created several personas for each user role for the site: Caregiver 1- Infant/Toddler, Caregiver 2 - School-aged Children, and Caregiver 3 - Teenagers. The personas helped me get a better understanding of our target audience and provide a means for prioritizing the new features list for the website.

Personas